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L’Oréal presented new evidence in a reopened case initiated last year by J&J's Neutrogena brand.
October 19, 2022
By: Christine Esposito
Editor-in-Chief
In a reopened case arising from the petition of a prior decision, the National Advertising Division (NAD) of BBB National Programs determined that L’Oréal USA, Inc. has now provided a reasonable basis for its claim that CeraVe is the “#1 dermatologist recommended skincare brand.” The claims at issue, which appeared in online advertising, social media and on in-store materials for CeraVe skin care products, were challenged by Johnson & Johnson Consumer Inc. (JJCI), the maker of competin...
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